Walk into any American supermarket, and you will likely find French jams like St. Dalfour and Bonne Maman filling the shelves. These European fruit spreads have become a staple in the United States, with exports from Europe to the US exceeding $200 million annually. However, the reverse is far from true. American jams are nearly impossible to find in European stores, with the United States exporting less than $300,000 worth of jam to Europe each year.
American Jam Companies Struggle Against High Tariffs
One of the biggest obstacles for American jam producers in the European market is the high import tax. The European Union applies a tariff of more than 24% on American fruit spreads, making them far less competitive. Meanwhile, European jams enter the US with only a 4.5% tariff.
JM Smucker, one of the largest US jam manufacturers, has taken issue with this imbalance. The company recently urged the White House to take action, arguing that the current system creates unfair competition. Smucker believes the US should impose matching tariffs on European jams to level the playing field.
“This is not a fair trade system,” a spokesperson for the company stated. “American producers face a major disadvantage in the European market, while European brands enjoy easy access to US consumers.”
Trade Policies Spark Debate in Washington
Smucker’s demands align with broader concerns about international trade imbalances. The Trump administration had previously pursued aggressive trade policies, seeking to impose tariffs on trading partners to protect American industries. The push for higher tariffs on European jam imports fits into this larger strategy.
The White House is considering various trade measures to address long-standing concerns. Hundreds of businesses have submitted detailed letters ahead of an April 2 tariff announcement, highlighting unfair trade practices across different industries.
American apple growers, for example, have pointed out steep import taxes in countries like India (50%), Thailand (40%), and Brazil (10%). They argue these high tariffs make it nearly impossible to compete in international markets.
Meanwhile, the digital sector has raised concerns over targeted taxes in countries like Turkey and Canada, which they claim unfairly impact American tech companies. The energy industry has also joined the discussion, protesting Mexico’s requirement that foreign companies partner with its state-owned oil corporation to do business there.
Trump’s Tariff Policies Stir Support and Concern
Former President Donald Trump described his tariff strategy as “Liberation Day” for American trade. His administration argued that imposing tariffs on foreign goods would create fairer competition and reduce the US trade deficit.
However, many economists and foreign officials warned of the potential downsides. Higher tariffs could lead to rising consumer prices, trade retaliation, and economic instability.
Even some companies that support protective measures are hesitant about broad tariff policies. Many fear that an aggressive approach could lead to unintended consequences, hurting industries that rely on imported materials.
William Reinsch, a trade expert at a Washington policy institute, noted Trump’s unpredictable tariff strategy. “One day it’s about fairness, the next day it’s about revenge,” he said. “The administration’s goals seem to change constantly.”
Industries Push for Targeted Trade Actions
While many businesses support efforts to correct trade imbalances, they also want precision in policy decisions. Broad tariffs could unintentionally harm American industries that depend on imported goods.
NorthStar BlueScope Steel, a US steel company with 700 employees, has urged the White House to impose higher tariffs on certain steel components. However, the company also requested exemptions on imported scrap metal, which is essential for its operations.
Similarly, the Consumer Brands Association, which represents major food companies like Smucker, has warned against sweeping tariffs that could raise food prices. The group is particularly concerned about tariffs on key ingredients like cocoa, which the US does not produce domestically.
“We need a balanced approach,” said Tom Madrecki, a spokesperson for the association. “Protecting American industries is important, but we must avoid overreaching policies that could harm businesses and consumers.”
Future of US Trade Policy Remains Uncertain
As the April 2 deadline approaches, businesses and policymakers are waiting to see what direction US trade policy will take. Some industries hope for stronger protections, while others worry about the impact of broad tariffs.
Wilbur Ross, Trump’s first commerce secretary, believes business concerns will ease once specific plans are announced. “Trump has always been committed to using tariffs as a tool,” Ross stated. “People should have expected this for years.”
Despite opposition from some economists, Republican lawmakers have largely supported Trump’s trade policies. Texas Representative Jodey Arrington defended the push for higher tariffs, calling it a necessary step to protect American businesses.
“It’s un-American not to fight for our industries and workers,” Arrington said. “We want fair trade, and that means making sure everyone plays by the same rules.”
For now, the debate over tariffs—whether on jam, steel, or digital services—continues to divide business leaders and policymakers. The final decision on Smucker’s request and other tariff proposals could reshape the future of US trade policy for years to come.