A new wave of interest in running is taking shape across cities and social platforms, driven by Gen Z and especially young women. This trend marks the third major running boom in modern history, and it’s changing how the sport looks and feels. Unlike the past, today’s running culture blends fashion, mental health awareness, and a strong sense of community. In the UK alone, over 1.1 million people applied for the 2026 London Marathon, nearly doubling the figure from just two years ago. The rise is not just in numbers—it’s in purpose, style, and inclusivity, showing a shift in how and why people run.
Running used to be a solo sport. It was cheap, practical, and often seen as competitive. In the 1970s and 1980s, the image was clear: white men in running shorts racing for personal bests. Another surge came in the early 2000s, sparked by Paula Radcliffe’s marathon success. But now, the scene has changed. Sidewalks, parks, and social feeds show something new: a mix of people, styles, and reasons for lacing up sneakers.
For Gen Z, running is no longer about speed. It’s about self-care, routine, and feeling connected. The most recent figures from the London Marathon confirm this shift. The gender balance is nearly equal, and more than one-third of UK applicants are between 18 and 29 years old. This new running movement blends expression, community, and digital culture.
Fashion plays a growing role. Brands like Lululemon and Hoka have made gear that doesn’t just perform—it looks good, too. Hoka’s focus on women and its motto “win with women” reflect how brands now understand the wider goals of runners. It’s not only about finishing fast. It’s also about enjoying the process and celebrating the effort.
Social media influencers help spread this message. Many are not professional athletes. They attract followers by being relatable. These are people who run in busy cities, face the same daily stress, and speak openly about their journeys. Their posts often focus on mental health, community, and small wins—like completing a 5K or sticking to a weekly routine.
This fresh take on running found new energy during the pandemic. With gyms closed and offices empty, people turned to running as a way to stay active and manage their minds. Run clubs have grown in cities around the world, offering safe, open spaces for all kinds of runners. Some are built around shared identity—such as groups for Black runners, Asian communities, or LGBTQ+ members. These clubs show that running doesn’t need to be lonely.
Mental health remains a key reason behind the boom. Gen Z is more open about anxiety, depression, and emotional struggles. Many avoid alcohol and seek healthier habits. Running offers structure and clarity. Research supports its power: regular runs can reduce stress and even help fight depression more effectively than some medications. It’s a simple, proven tool in an often overwhelming world.
This shift is not only about how running looks but also what it means. It’s no longer a niche sport or elite activity. It’s a shared practice—a ritual that brings people together and gives their day shape. Many runners say it’s less about finishing times and more about feeling grounded, meeting others, and building confidence.
Some experts say this trend could have lasting effects. Though it hasn’t yet changed the world of elite racing, its true impact may lie elsewhere. The future of running might not be about medals. It may be about movement, meaning, and the everyday joy of putting one foot in front of the other.
With more cultural groups joining the sport and a deep focus on inclusion, the current boom shows strong signs of staying power. Running is free. It fits any schedule. And in the hands of a digitally connected, socially aware generation, it’s becoming a new way of life.
As more young people trade screen time for sneakers, the movement continues to grow—both online and off. Whether for stress relief, friendship, or simply a breath of fresh air, running has become one of Gen Z’s most popular forms of self-expression.