A growing number of business owners are raising concerns about artificial intelligence (AI) being used in job applications, warning it could lead to the hiring of unqualified candidates.
James Robinson, owner of Cardiff-based advertising firm Hello Starling, has noticed a troubling increase in AI-crafted applications. He stated that some applicants rely on chatbots to make themselves appear more competent than they actually are.
Robinson pointed out that many applications contain repetitive AI-generated phrases like “leverage my skillset” and “align with your objectives.” He confirmed that ChatGPT produces these expressions when asked to draft cover letters, making it difficult to distinguish between genuine applicants and those heavily relying on AI tools.
Business Leaders Grapple with AI’s Impact on Recruitment
Robinson emphasized that this challenge is not limited to the advertising industry but affects businesses across multiple sectors. While he acknowledged that AI can be beneficial when used ethically, he warned against complete dependence on it for job applications.
Career Experts Advocate Responsible AI Use
Megan Cooper, a career adviser at Cardiff Metropolitan University, encourages students to use AI wisely when preparing job applications. She explained that AI can help with research and structuring CVs but should never replace human input.
Cooper noted that many students feel pressured to demonstrate AI proficiency but emphasized the importance of maintaining authenticity, especially during interviews.
Student Jasmine James chooses to avoid AI in her academic work, citing concerns about plagiarism and misinformation. She recognizes its appeal but prefers to rely on verified sources and personal effort.
Conversely, student Jacob Morgan frequently uses AI and believes it provides more efficient answers than traditional search engines. He sees AI as an essential tool that will only improve over time.
Computer security student Timothy Mitchell supports AI integration, arguing that avoiding AI could hinder progress in an innovation-driven world. He highlighted that even educators and employers rely on AI daily. While some fear AI’s influence, Mitchell believes concerns are often exaggerated, asserting that creativity remains a distinctly human trait. He stressed that AI should enhance—not replace—human capabilities.